It is about Finding what Makes People Tick

By definition, a unique selling point is a factor that differentiates you from your competitors; be it the highest quality, the lowest price or simply the first product or service of its kind. Do you know what yours might be?

In today’s market that’s oversaturated with advertisements and competitors, it’s not easy to grab the attention of the consumers. Not only do you have to let them understand the value of your offer, you also have to ensure that they can’t find the same thing from anyone else. This in turn would allow your business to grow attract more customers to your business.

If you still haven’t figured it out yet, take out a QiMen Chart and do a QiMen Forecast. Ask yourself “What is my unique selling point?” and take a look at the Yi乙, Bing丙 and Ding丁 Earthly Stems. In QiMen Dun Jia, these three stems are also known as the Three Nobles三奇. In general, they are considered auspicious and are able to turn a negative situation into a positive one.

Once you have your QiMen Chart ready, look which palaces that contains Yi乙, Bing丙 and Ding丁 in the Earthly Stems and see the Doors that resides there. To have a better understanding of this, let’s take a look at a sample chart:

In this particular chart, the Three Nobles三奇 are found in the Earthly Stems of the North Palace, the Northeast Palace and the South Palace. The Doors there are Rest Door休門, Scenery Door景門 and Life Door生門. If you happen to have these Doors when you forecasted, go with these angles when trying to sell your product or service:

Rest Door休門: Comfort/ Healing

Focus on how your product or service can alleviate a problem faced by the consumer.

Scenery Door景門: Image

Focus on how your product or service can boost your consumer’s image and influence.

Life Door生門: Meaning/ wealth-based

Focus on how your product or service can give more meaning or fulfilment to the consumers. Alternatively, how it may help to increase their profits.

As each business is unique, finding your own unique selling point is very much a subjective endeavour. With a little help from QiMen Forecasting however, we hope you would be able to deliver the best value to your respective market and get the results that you want!

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